These days, video game announcements and news are generally only a few clicks away, but it wasn’t always so easy. The way players first discovered a game was often via commercials–yes, the kind on actual TV–and they needed to get your attention in only about 30 seconds. Not all of them succeeded, but there have been some absolutely fantastic video game commercials over the years, including some for less-than-fantastic games.

VGA Cinematic Trailer – Official Transformers: Fall of Cybertron Cinematic Video

E3 Trailer — Official Transformers: Fall of Cybertron Video

Xbox “Life is short, play more”

Diablo 2 Commercial

Gears of War: “Mad World”