Why you should advertise your mobile game on TikTok

Are you looking for a way to reach a wider audience for your mobile game? Good news, TikTok could be the perfect platform for you! In fact, TikTok ads prove to be the most efficient for mobile games compare to other app categories.

In this article, you will learn how to benefit from advertising your mobile game on TikTok. Also, be prepared to learn about effective TikTok ads.

Why you should advertise your mobile game on TikTok

With over 800 million active users, TikTok offers a vast potential market for your mobile game. According to the Influencer Marketing Hub report, consumers spent $ 535 million via their TikTok app in Q2 2021 alone. The primary users of TikTok are Gen Z – about 43% of TikTok’s global audience is between 18 and 24 years old. Moreover, this social media platform is available in more than 150 countries.

TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform. Ads can target your audience with laser precision, ensuring that your mobile game reaches the right people. Moreover, ads are also very affordable. So if you’re looking for a cost-effective way to reach a wider audience for your mobile game, TikTok is definitely worth considering.

The benefits of using TikTok for your mobile game advertising

As a mobile game developer or app marketer, you always look for new and efficient ways to market your game. With the rise of social media platforms like TikTok, you have much more possibilities to advertise your mobile games. Here are some benefits of using TikTok for your mobile game advertising:

1. Reach a large audience with TikTok ads. Since TikTok has such a large user base, you can be sure that your ad will have a high impression rate. Moreover, if your ads are creative and catchy, you may acquire many new players for your game.
2. TikTok ads are relatively inexpensive. Compared to other forms of advertising, such as TV or print ads, TikTok ads are relatively inexpensive. Comparing the average cost-per-click on the most popular social media platforms shows that the TikTok ad costs only $1.00 per click.
3. TikTok ads allow advanced targeting. TikTok offers several targeting options that enable you to specifically target the users you think would be most interested in your game. This way, you can ensure that your ad reaches the right people and doesn’t get lost in the shuffle.
4. TikTok ads are easy to create. Creating ads for TikTok is relatively simple and straightforward. You don’t need any special skills or knowledge to do it. TikTok’s internal tools allow you to create ads that match user-generated content style, helping you get discovered. Just come up with a creative idea and put it into automatic execution.

How to create an effective TikTok ad for your mobile game

TikTok is a powerful platform with a huge potential for app marketing. But how do you create an effective ad persuading users to download and play your game? There are a few key things to keep in mind when creating a TikTok ad for your mobile game:

1. Keep it short. TikTok users quickly scroll through their feeds, so you need to grab their attention immediately. Keep your ad short, catchy, and to the point.
2. Use persuasive language. Your ad should be compelling. Therefore, use language that will convince users to download and play your game. Make sure to highlight the key features and benefits of your game.
3. Use attractive visuals. Since TikTok is a visual platform, it’s important to use engaging visuals in your ad. That could include actual gameplay footage of your game as well as any other eye-catching visuals that will grab users’ attention.
4. Use a Call-to-Action. Make sure to include a strong call-to-action in your ad, telling users exactly what you want them to do (e.g. “download now” or “play now”).
5. Don’t make ads. Make TikToks. The most successful ads on TikTok are those that don’t look like ads. In other words, the more your ad looks like a user-generated TikTok video, the higher engagement you will get.

Tips for getting the most out of your TikTok ad campaigns

If you’re starting to promote your mobile game on TikTok, you can do a few things to ensure your ad campaign is successful.

• Use hashtags. According to Business Insider, nearly half of Gen Z uses TikTok for search instead of Google. Don’t miss the opportunity to be discovered by using trending hashtags.
• Target your ad to the right audience. Study your mobile game audience before setting up an ad campaign on TikTok. Ensure you’re targeting people who are most likely to be interested in your game.
• Connect with TikTok influencers. Try to find the TikTok influencers with the exact audience you would like to target. You can learn how they communicate with their community and which of their TikTok content performs the best. Moreover, you can team up with them and try to advertise your mobile game through them.
• Track your results and adjust your ad accordingly. Keep an eye on how many people noticed and interacted with your ad. Don’t wait for too long to make the changes in your ad campaigns. If you are unsatisfied with the results, try to adjust settings or use other creatives.

Examples of TikTok ads of mobile games

Since TikTok’s primary audience is Gen Z, the mobile game industry takes a massive advantage of using TikTok as a user acquisition channel. Game developers and publishers use TikTok ads to promote their games to a broader audience. And it’s working! Let’s look at some examples of mobile game ads on TikTok.

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