Disney100 activation with TikTok features content from Disney, Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN, including nostalgic theme songs, iconic moments, unique behind-the-scenes Disney campus tours, character favorites, and more Disney to join Pulse Premiere as latest, and one of the largest, publishers in the program Disney100 on TikTok…
Written by The Game Marketer The power of storytelling in game marketing cannot be overstated. Storytelling is a fundamental part of human communication, and it has the ability to connect with audiences on an emotional level, making it an essential tool for promoting and selling video games. In this blog…
By Shani Rosenfelder What used to be seen as a niche hobby, gaming is now an accepted part of the human experience. You’ll see middle-aged businessmen crush candy on their morning commute just as often as teenage girls building empires on Minecraft. We can thank the powerful gaming devices we…
Table of Contents INTRODUCTION: WHAT MAKES INFLUENCER MARKETING EFFECTIVE? INFLUENCER MARKETING RETURN ON INVESTMENT: HOW TO MEASURE? INFLUENCER MARKETING RETURN ON INVESTMENT FORMULA HOW TO TRACK ROI? FEATURES OF INVESTMENT IN INFLUENCERS ON INSTAGRAM AND YOUTUBE WRAPPING UP One of the main reasons businesses collaborate with creators is a high…
By Francisco Carriço Shooter titles are very popular on Twitch, with the games of the genre being one of the most watched yearly. Many of the faces of the platform play them, and the competitive scenes of some of these titles are among the biggest in the industry. Many games…
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