Written by The Game Marketer The power of storytelling in game marketing cannot be overstated. Storytelling is a fundamental part of human communication, and it has the ability to connect with audiences on an emotional level, making it an essential tool for promoting and selling video games. In this blog…
By Tom Ivan ITS BLACK FRIDAY PROMOTION IS RUNNING UNTIL NOVEMBER 27 Running until November 27, the online retailer’s Black Friday deals event promises 1,000s of offers, with new ones dropping as often as every five minutes during select periods. When VGC checked on Friday, we spotted a number of…
Bryant Francis @Game Developer It’s been a bad year for game developers, and studios making live service games have taken some vicious body blows. The ongoing saga of layoffs and studio closures in 2023 has been bad for developers of all shapes and sizes. But one notable surprise has been…
By Shani Rosenfelder What used to be seen as a niche hobby, gaming is now an accepted part of the human experience. You’ll see middle-aged businessmen crush candy on their morning commute just as often as teenage girls building empires on Minecraft. We can thank the powerful gaming devices we…
By Game Artist Anna Turkova    (Specialized in casual game UI design, Match-3 games) https://www.behance.net/enyelka/ UI Decor for Ocean Day UI Decor for St. Valentine’s Day UI Decor for Halloween UI Decor for Lay Day ThanksgivingÂ
Table of Contents INTRODUCTION: WHAT MAKES INFLUENCER MARKETING EFFECTIVE? INFLUENCER MARKETING RETURN ON INVESTMENT: HOW TO MEASURE? INFLUENCER MARKETING RETURN ON INVESTMENT FORMULA HOW TO TRACK ROI? FEATURES OF INVESTMENT IN INFLUENCERS ON INSTAGRAM AND YOUTUBE WRAPPING UP One of the main reasons businesses collaborate with creators is a high…
ENVIRONMENTS  Summoner’s Rift The Rift is comprised of two sides: red and blue. The blue side represents “order”, as suggested by its stone tablets inscribed with arcane text. Its defensive structures (turrets) are massive replicas of the paladins thought to have once kept Runeterra safe from magic. The red…
Summoner’s Rift isn’t just a map. It’s our basketball court, our MMA octagon. It’s a place where relationships are forged, where players refine their game over the years, and where the best in the world become legends. In a game with endless character matchups and ever-evolving strategy, SR was the…