By Seth’s blog Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with…
By Lixin Yin from San Francisco Author Bio: Hello, My name is Lixin Yin, I’m a concept artist, key frame artist, and illustrator working in the Film and Game industry. I have over 15 years of experience in this industry. Currently based in San Francisco. More works：http://www.lixinyin.com PROJECT EXPERIENCE Game:《Dungeons…
By The narrative department Nothing captures our imagination quite like made-up worlds. Remember Richard Scarry’s Busy Town? Those books were our first hint to our 3-year-old brains that there was a WHOLE LOT going on outside our front door. Then, as we got older, we discovered Narnia…and Themyscira…and Hogwarts…and Middle…
By Qiang Zhou ByteDance’s game studio NUVERS developed an open-world, survival game, cross-platform, TPS. Here is their promotion poster:
By Qiang Zhou Explore, adapt, and survive in Undawn, a free-to-play open-world survival RPG for mobile and PC developed by LightSpeed Studios and published by Level Infinite.
By John Staat and Collin Chambell@Polygon When John Staats landed his first job in the game industry, he was surprised to learn he’d be working — in a central role — on one of the biggest games ever made. His new employer was Blizzard Entertainment, and this was early 2001. The…
Hellmann’s Super Bowl《Mayo Cat》， tells a story of a phenotic coincidence， Kate McKinnon’s cat went sweeping the nation.
