Your Mom Hates Dead Space 2 Sony ‘Double Life’ film by TBWA\London. I loved the insight into how gamers had a double life and an escape from their daily lives and jobs. Solid insight and a memorable film. I love what Fortnite did with Travis Scott. The Astronomical concert was…
These days, video game announcements and news are generally only a few clicks away, but it wasn’t always so easy. The way players first discovered a game was often via commercials–yes, the kind on actual TV–and they needed to get your attention in only about 30 seconds. Not all of…
The 2022 PENNY Christmas film – ‘The Rift’ – is again highly topical and no less emotional than its predecessor. ‘The Rift’ addresses the divisions that are increasingly running through our society, and implores viewers to encourage an open dialogue with their neighbours. 2023 戛纳国际创意节影视制作狮铜奖：Film Craft / Bronze Lion 2023 The…
By Illustrator Xiaoyi In this majestic year of dragon, we wish the new year full of endless hopes and miracles. Dragon symbolizes strength and wisdom in Chinese tradition. We wish every leap of technology and science to accompany our growth, bringing us deeper insights and a broader vision, just as…
By Don’t stay up late studio “When mountains are high, clouds and rain rise; when water is deep, dragons are born.” 2024 Lunar New Year is around the corner. Let’s design the new year opening magazine cover together with Designer Knight(Chen Momo) and super model Dan Liu. The visual design…
2024 resembles the year of the Dragon, the dragon is one of the most powerful species in Asian mythology, Dragon king is responsible for the job of controlling the world’s weather and water. Such as rain, flooding, drought, and clouds, which are different from the western dragons, mostly have the…
By Brooke Maggs Imagine writing a story where the first thing the “reader” asks when they begin is: what do I do? The answer might be one or all of these things: explore, survive, observe, solve, form a strategy, make decisions. Game writing is a type of storytelling where the…
By GameWriting Video games are a huge industry, worth billions of dollars every year. But the people who make them don’t work in a vacuum. They need to know how to write a video game script. Luckily for aspiring writers, there are some simple rules you can follow to create…
–By Narrative Thread Despite receiving praise for its story and lore, particularly in contrast to the previous entry in the series, Diablo 4’s narrative design — and, by extension, its campaign — is the blandest ingredient in this demon-slaying cocktail It starts with a cutscene — a wanderer, assaulted by…
The Titanfall franchise and Apex Legends share an expansive universe. Many of the legends in Apex have backstories with major links to Titanfall. BY RYAN BRIDGES It’s widely known that Apex Legends takes place in the same universe as the Titanfall franchise. Locations, weapons, and characters that appeared in Titanfall and Titanfall 2 also appear in Apex Legends. However,…
